xi, 200 pages : 23 cm

Hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. It's a core foundational book that every Web designer must internalize to make their designs truly effective. In this substantially revised edition, Steve returns with fresh perspective to reconsider the principles he originally laid out--commenting, amending, amplifying, and offering fresh new examples to underscore their importance. This edition adds an important new chapter on mobile as well as integrating coverage of mobile throughout

Previous edition: 2006

"Third edition"--Page iii

"Don't make me think, revisited: a common sense approach to web and mobile usability." -- Cover

Includes index

Introduction: Read me first : throat clearing and disclaimers -- Guiding Principles. Don't make me think! : Krug's first law of usability -- How we really use the web : scanning, satisficing, and muddling through -- Billboard design 101 : designing for scanning, not reading -- Animal, vegetable, or mineral? : why users like mindless choices ; Omit words : the art of not writing for the web -- Things You Need to Get Right. Street signs and breadcrumbs : designing navigation -- The Big Bang theory of web design : the importance of getting people off on the right foot -- Making Sure You Got Them Right. "The farmer and the cowman should be friends" : why most arguments about usability are a waste of time, and how to avoid them -- Usability testing on 10 cents a day : keeping testing simple-so you do enough of it -- Larger Concerns and Outside Influences. Mobile: it's not just a city in Alabama anymore : welcome to the 21st century, you may experience a slight sense of vertigo -- Usability as common courtesy : why your web site should be a mensch -- Accessibility and you : just when you think you're done, a cat floats by with buttered toast strapped to its back -- Guide for the perplexed : making usability happen where you live

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